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Monday, August 01, 2005

Ask Jeeves unviels Sponsored Listings

After weeks of rumors, Ask Jeeves unveiled a new automated paid listings service today -- Ask Jeeves Sponsored Listings -- that will allow anyone to purchase ads directly on the Ask Jeeves network rather than having to buy placement via Google or work through an Ask Jeeves account rep.

Google is the primary way most advertisers currently appear at Ask Jeeves. Those buying ads on Google also automatically show up at Ask Jeeves and other Ask-owned properties through a partnership that began in September 2002, unless an advertiser specifically chooses to opt-out of the Google Network to run ads only on Google's own sites.

The Ask Jeeves-Google partnership isn't ending. Google's ads will continue to show up on Ask Jeeves. But now, any advertisers that wishes will easily be able to purchase placement directly through Ask Jeeves itself.

Category: Search Engine Marketing and Optimization

posted by Symetri at 8/01/2005 04:48:00 PM