Symetri Blog

Research published by SEMPO

The Search Engine Marketing Professional Organization recently completed its first comprehensive survey of the search engine marketing industry. This survey established important benchmark information about the SEM industry, including:

The size and rate of grow of the industry A breakdown of spending between pay per click (PPC), search engine optimization (SEO) and paid inclusion (PI) A breakdown of in-house vs. outsourced SEM Attitudes and concerns about industry issues including PPC bid inflation, click fraud, and ethical standards.

To read an abstract of key survey findings, please see SEMPO's research press release.

To view a summary of our research findings, please download this report: Summary Report:
The State of Search Engine Marketing 2004 [108k PDF file].

To read the full 123 page report, please download this file: Full Report: The State of Search Engine Marketing 2004 [459k PDF file].

Category: Search Engine Marketing and Optimization