Thursday, August 04, 2005
User Demographics, Intent Differ among Search Engines
"In a June report, the audience breakdown by gender at Google was 51.5 percent male, compared with 49.7 percent at Yahoo, 49 percent at MSN.com, 48.1 percent at AOL Search, and 46.3 percent at Ask Jeeves."
More men than women tend to use Google, and women prefer Yahoo, MSN, AOL and Ask Jeeves (to varying degrees), reports Internet Retailer, citing comScore figures. But the significant differences for marketers regarding paid search have more to do with searcher buying power and intent, according to the research.
In June, the audience breakdown by gender at Google was 51.5 percent male, compared with 49.7 percent at Yahoo, 49 percent at MSN.com, 48.1 percent at AOL Search, and 46.3 percent at Ask Jeeves.
ComScore research indicates that June visitors to Google sites were 42 percent more likely to buy online than the average internet user. Yahoo visitors were 31 percent more likely to purchase; MSN users, 48 percent more likely; AOL users, 3 percent; and Ask Jeeves users, 17 percent.
Apparently, though, other factors may make a bigger difference to marketers regarding search results among various search engines, at least in terms of direct conversions.
Category: Search Engine Marketing and Optimization
More men than women tend to use Google, and women prefer Yahoo, MSN, AOL and Ask Jeeves (to varying degrees), reports Internet Retailer, citing comScore figures. But the significant differences for marketers regarding paid search have more to do with searcher buying power and intent, according to the research.
In June, the audience breakdown by gender at Google was 51.5 percent male, compared with 49.7 percent at Yahoo, 49 percent at MSN.com, 48.1 percent at AOL Search, and 46.3 percent at Ask Jeeves.
ComScore research indicates that June visitors to Google sites were 42 percent more likely to buy online than the average internet user. Yahoo visitors were 31 percent more likely to purchase; MSN users, 48 percent more likely; AOL users, 3 percent; and Ask Jeeves users, 17 percent.
Apparently, though, other factors may make a bigger difference to marketers regarding search results among various search engines, at least in terms of direct conversions.
Category: Search Engine Marketing and Optimization
posted by Symetri at 8/04/2005 02:31:00 PM 
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