Friday, September 30, 2005
Advantage for Top Organic Results
A study done at Cornell University found that 42% of users clicked the top search hit and 8% of users clicked the second hit. So there is a major advantage to those few who enjoy the top positions in the Organic Rankings of Search Engine Results Page (SERP). It is often not enough to be placed on the first SERP to enjoy plentiful clicks.
I guess there is a trust factor with searchers that they feel the Search Engines know how to pick the best, most relevant hit on top. They are willing to take a chance and try the first couple to see how relevant they are before trying a new keyword phrase.
Category: Search Engine Marketing and Optimization
I guess there is a trust factor with searchers that they feel the Search Engines know how to pick the best, most relevant hit on top. They are willing to take a chance and try the first couple to see how relevant they are before trying a new keyword phrase.
Category: Search Engine Marketing and Optimization
posted by Symetri at 9/30/2005 07:35:00 PM 
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