Monday, September 26, 2005
Behavioral Study by Jakob Nielsen
Jakob Nielsen has some interesting observations regarding a recent study of how users select links listings in SERPs (Search Engine Results Pages)
42% of users studied selected the topmost search listing from the results. This was far and away the most-clicked single link position in the study. However, it is still interesting to note that the majority (58 percent) of all users studied did not select the top search result.
8% selected the second link in the SERPs, and the percentage went down in the lower positions. That shows that only one fifth as many clicks were taken by the second listing in the SERPs as for the top listing.
Category: Search Engine Marketing and Optimization
42% of users studied selected the topmost search listing from the results. This was far and away the most-clicked single link position in the study. However, it is still interesting to note that the majority (58 percent) of all users studied did not select the top search result.
8% selected the second link in the SERPs, and the percentage went down in the lower positions. That shows that only one fifth as many clicks were taken by the second listing in the SERPs as for the top listing.
Category: Search Engine Marketing and Optimization
posted by Symetri at 9/26/2005 01:57:00 AM 
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