Friday, September 23, 2005
The Butler is out: Ask Jeeves to be rebranded
In at article by The Street, CEO Barry Diller said that the newly acquired Ask Jeeves will be rebranded as Ask.com. Diller did not provide a specific date as to when Mr. Jeeves will be unemployed. Evidentially Diller made comments about a possible rebranding in May of this year.
Ask Jeeves has made great strides in the past 4 years as a great product and research tool. However it wasn't always like that. Unfortunately Ask Jeeves still suffers from the perception of being a bad search engine. This may be one of the catalysts that are causing Diller to loose the Butler. A rebranding effort will definitely help revitalize Ask.com and put it in a path to contend with the top 3 - Google, Yahoo! and MSN.
Category: Search Engine Marketing and Optimization
Ask Jeeves has made great strides in the past 4 years as a great product and research tool. However it wasn't always like that. Unfortunately Ask Jeeves still suffers from the perception of being a bad search engine. This may be one of the catalysts that are causing Diller to loose the Butler. A rebranding effort will definitely help revitalize Ask.com and put it in a path to contend with the top 3 - Google, Yahoo! and MSN.
Category: Search Engine Marketing and Optimization
posted by Symetri at 9/23/2005 04:19:00 PM 
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