Tuesday, September 13, 2005
Marketers Say SEO outperforms SEM
In a study done by iProspect and Jupiter Research, findings show that more than one in three search marketers that tap agencies for both ppc and SEO say that SEO efforts pay off more.
The study also found that respondents either didn't measure ROI (21%), couldn't measure it (10%), or were undable to distinguish between ROI for paid links and optimization (14%).
This is interesting since there is so much hype about pay-per-click advertising out there.
Category: Search Engine Marketing and Optimization
The study also found that respondents either didn't measure ROI (21%), couldn't measure it (10%), or were undable to distinguish between ROI for paid links and optimization (14%).
This is interesting since there is so much hype about pay-per-click advertising out there.
Category: Search Engine Marketing and Optimization
posted by Symetri at 9/13/2005 03:43:00 PM 
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