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Monday, September 12, 2005

MSN unveils own paid-search tool

Microsoft has launched its first paid-search advertising application MSN keywords. The program is currently being rolled out in Singapore as a test and will then be offered in France next. It offers advertisers information on searchers and their search activity, and the frequency at which keywords have been accessed.

In Singapore advertisers pay a one-time subscription fee of $10 (US$5.97) for MSN Keywords. It is aimed at small and medium-sized businesses which may not have budgets for "flashy campaigns".

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Category: Search Engine Marketing and Optimization

posted by Symetri at 9/12/2005 01:48:00 AM