Wednesday, September 28, 2005
Yahoo! offering New Metrics for Search
Yahoo has begun offering some advanced tools for choosing keywords to its larger advertiser and agency partners. The two new tools - Buzz Index is a tool with attached demographic data, and Search Share of Voice is a metric similar to traditional marketing measurement. The tools are expected to be ready for a broader base of advertisers in the coming months.
The tools in beta testing are designed to help marketers use and measure search in new ways. Buzz Index is a panel-based tool that tracks related keyword searches made by its volunteer members. To use it, marketers enter a desired keyword and see related searches made by panel members. The information can be broken down by demographic information like gender and age, as well as geographically by DMA at the state or major city level.
Search share of voice, like its offline counterpart, measures the share of overall searches on a keyword or topic a particular brand has results for. Marketers can use the metric to determine how their brand ranks among competitors.
Category: Search Engine Marketing and Optimization
The tools in beta testing are designed to help marketers use and measure search in new ways. Buzz Index is a panel-based tool that tracks related keyword searches made by its volunteer members. To use it, marketers enter a desired keyword and see related searches made by panel members. The information can be broken down by demographic information like gender and age, as well as geographically by DMA at the state or major city level.
Search share of voice, like its offline counterpart, measures the share of overall searches on a keyword or topic a particular brand has results for. Marketers can use the metric to determine how their brand ranks among competitors.
Category: Search Engine Marketing and Optimization
posted by Symetri at 9/28/2005 07:17:00 PM 
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