Wednesday, October 12, 2005
Video and Podcast Search
With all of the video streams and podcasts that have emerged it has become harder to find good content. If you are a content owner, how do you make sure your video streams and podcasts can be found.
Yahoo launched its audio search in August 2005. "We do music specifically, which is a more structured database of content that you can navigate through, such as bios, discographies, tour dates, etc.," said Horowitz." We also do podcasts, which is an increasingly important category of audio on the Web.
Video files can be uploaded to Google at upload.video.google.com. "All you have to do is set up a free Google account, capture the video, and publish it to us," said Chane. "We will even give you the free bandwidth, and your video will be posted and playable."
You can suggest your video and audio files for free inclusion in the Yahoo Video Search index by submitting your Media RSS Feed form at search.yahoo.com/mrss/submit. "You will need to enter the URL of your RSS feed, including the http://," said Horowitz. "Dead feeds will be automatically detected and removed on an ongoing basis. Also, if you don't want your audio and video files crawled, include them in your robots exclusion file (robots.txt)."
Yahoo also offers a paid inclusion program called the Content Acquisition Program (CAP). "Participation in CAP or Site Match does not guarantee placement or ranking in video search results," said Horowitz, "but additional information made available through the direct data feeds may increase or decrease relevance depending on the search query."
Category: Search Engine Marketing and Optimization
Yahoo launched its audio search in August 2005. "We do music specifically, which is a more structured database of content that you can navigate through, such as bios, discographies, tour dates, etc.," said Horowitz." We also do podcasts, which is an increasingly important category of audio on the Web.
Video files can be uploaded to Google at upload.video.google.com. "All you have to do is set up a free Google account, capture the video, and publish it to us," said Chane. "We will even give you the free bandwidth, and your video will be posted and playable."
You can suggest your video and audio files for free inclusion in the Yahoo Video Search index by submitting your Media RSS Feed form at search.yahoo.com/mrss/submit. "You will need to enter the URL of your RSS feed, including the http://," said Horowitz. "Dead feeds will be automatically detected and removed on an ongoing basis. Also, if you don't want your audio and video files crawled, include them in your robots exclusion file (robots.txt)."
Yahoo also offers a paid inclusion program called the Content Acquisition Program (CAP). "Participation in CAP or Site Match does not guarantee placement or ranking in video search results," said Horowitz, "but additional information made available through the direct data feeds may increase or decrease relevance depending on the search query."
Category: Search Engine Marketing and Optimization
posted by Symetri at 10/12/2005 10:32:00 AM 
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