Monday, October 03, 2005
Yahoo! is testing cell phone search ads
Yahoo! is adding text ads that appear when people use its search engine from their handsets in Japan, and the company is auctioning off spots on its mobile travel Web site in Britain, Senior Vice President Doug Garland said.
The trials mark Yahoo!'s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers.
"The way that Yahoo! is going to stay relevant and essential is by extending our services beyond the PC browser to all devices that consumers use," Garland, who runs Yahoo!'s mobile group, said Wednesday in an interview at a conference in San Francisco. "There will be a paid search market that develops."
Category: Search Engine Marketing and Optimization
The trials mark Yahoo!'s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers.
"The way that Yahoo! is going to stay relevant and essential is by extending our services beyond the PC browser to all devices that consumers use," Garland, who runs Yahoo!'s mobile group, said Wednesday in an interview at a conference in San Francisco. "There will be a paid search market that develops."
Category: Search Engine Marketing and Optimization
posted by Symetri at 10/03/2005 02:10:00 AM 
Subscribe
