Sunday, November 13, 2005
Google Renames Urchin Google Analytics
Google has renamed its Urchin web analytics unit to be Google Analytics, in a move that follows with similar rebranding such as Keyhole being renamed Google Earth and Google is turning Google Analytics into a free product.
The software based product remains fee-based. Google said that might change, but there were no immediate plans at the moment.
Google also said a number of new dashboards for different types of customers -- webmasters, advertisers and so on -- are being introduced to spotlight key metrics.
Worried Google will use your data or the data overall to better understand how much you are willing to pay for ads, based on conversions. Google said that's definitely not done, nor are there any plans to do that. Nor are there any plans to tap into the data as a means of improving regular search results or to identify "bad" sites, Google said.
Google acquired Urchin in March of this year and lowered pricing for it in May.
Category: Search Engine Marketing and Optimization
The software based product remains fee-based. Google said that might change, but there were no immediate plans at the moment.
Google also said a number of new dashboards for different types of customers -- webmasters, advertisers and so on -- are being introduced to spotlight key metrics.
Worried Google will use your data or the data overall to better understand how much you are willing to pay for ads, based on conversions. Google said that's definitely not done, nor are there any plans to do that. Nor are there any plans to tap into the data as a means of improving regular search results or to identify "bad" sites, Google said.
Google acquired Urchin in March of this year and lowered pricing for it in May.
Category: Search Engine Marketing and Optimization
posted by Symetri at 11/13/2005 05:40:00 PM 
Subscribe
