Tuesday, February 28, 2006
Are Online Consumers Really Shopping?
A post holiday online shopping study was conducted by Jupiter Research and sponsored by iProspect. This study found that although more and more consumers are going online seeking out products, they aren't actually making their purchases online. Most shoppers are only researching their products online and then actually making their purchases through a brick and mortar establishment. An estimated 63% of the individuals surveyed used search engines such as Google, Yahoo, and MSN to conduct research and 47% still made their purchase at an offline physical store.
What does this mean for search marketers? Unless search marketers have a way to measure offline conversions then ROI will not be accurate. It is estimated that ROI could be misrepresented by up to 50% because of the inablitily to track offline conversions. Tracking offline conversions could help to lower CPA while at the same time not misallocating resources. In order to get a better understanding of what impact online marketing is having on sales there must be a way to track not only online conversions, but offline conversions as well.
Category: Search Engine Marketing and Optimization
What does this mean for search marketers? Unless search marketers have a way to measure offline conversions then ROI will not be accurate. It is estimated that ROI could be misrepresented by up to 50% because of the inablitily to track offline conversions. Tracking offline conversions could help to lower CPA while at the same time not misallocating resources. In order to get a better understanding of what impact online marketing is having on sales there must be a way to track not only online conversions, but offline conversions as well.
Category: Search Engine Marketing and Optimization
posted by Symetri at 2/28/2006 10:21:00 AM 
Monday, February 13, 2006
Search Engine Privacy Debate
Privacy among search engines has become an increasingly popular debate. When governments are seeking information about citizens, search engines are where they start. Recently the United States Justice Department has subpoenaed Google for search query data. Google has resisted this legal action after released query data in China led to at least 3 people being arrested.
Three of the largest search engines, Google, Yahoo, and MSN have decided to take action to help ensure their users' privacy although no definite privacy regulations have yet been implemented.
Category: Search Engine Marketing and Optimization
Three of the largest search engines, Google, Yahoo, and MSN have decided to take action to help ensure their users' privacy although no definite privacy regulations have yet been implemented.
Category: Search Engine Marketing and Optimization
posted by Symetri at 2/13/2006 05:08:00 PM
How to Choose a Search Engine Marketer
Search Engine Marketing (SEM) has become a popular topic among companies. Many companies have raised the issue of why search engine marketing should be outsourced instead of being done in house. Many companies feel that optimization is simple and the money spent on outsourcing is wasted; they couldn't be more wrong.
There are ways to optimize a site internally but the results would not compare to the ROI if done by a company that specializes in SEO/SEM. The techniques, tools, and algorithms used in SEO/SEM are constantly being perfected. This means the only way to ensure a site is optimized and maintained is to let a company whose main focus is centered around optimization and marketing to the work and maintenance.
To choose a professional SEM/SEO be thorough in researching companies because there too many to count. Some key indications of a good company are awards and recognitions, memberships to SEO/SEM online organizations, and other more personal preferences. It is always good to speak in detail with possible canidates about the project at hand. The more interest a company takes in the project the more likely they will be to give the site ample attention. Asking a lot of questions about experience is good, but at the same time the canidate should be asking even more questions.
Category: Search Engine Marketing and Optimization
There are ways to optimize a site internally but the results would not compare to the ROI if done by a company that specializes in SEO/SEM. The techniques, tools, and algorithms used in SEO/SEM are constantly being perfected. This means the only way to ensure a site is optimized and maintained is to let a company whose main focus is centered around optimization and marketing to the work and maintenance.
To choose a professional SEM/SEO be thorough in researching companies because there too many to count. Some key indications of a good company are awards and recognitions, memberships to SEO/SEM online organizations, and other more personal preferences. It is always good to speak in detail with possible canidates about the project at hand. The more interest a company takes in the project the more likely they will be to give the site ample attention. Asking a lot of questions about experience is good, but at the same time the canidate should be asking even more questions.
Category: Search Engine Marketing and Optimization
posted by Symetri at 2/13/2006 03:09:00 PM
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