Wednesday, March 01, 2006
Are You Making Good Time?
Each company and website will take different periods of time to optimize but there are some general timelines that can help you measure whether or not your vendor is making good time.
There are several different timelines to go by and organic SEO and PPC will differ.
SEO Short Term1:
For about the first month or so of a project, a vendor will analyze the site looking for a short term strategy for optimizing. During this time key components such as server settings, URL structures, and the architecture of information to help increase the initial ranking and increasing traffic to the site.
SEO Long Term:
For roughly three to six months or so after SEO Short Term, the vendor will develop and implement a long term strategy. If the vendor develops a well thought out strategy then optimization will require minimal maitenance after the optimization project concludes. This time period can be lengthened or shortened depending on the site; if the site needs to be completely redesigned then it will take six months or more. Once a site has been optimized, results should be seen between two weeks and two months.
PPC:
For a PPC campaign, as soon as money starts being spent results will come shortly after. Between two weeks and a month after the PPC campaign goes live the vendor should have a sound strategy developed or even implemented. For any PPC campaign the amount of money spent is going to directly effect the results seen.
Category: Search Engine Marketing and Optimization
There are several different timelines to go by and organic SEO and PPC will differ.
SEO Short Term1:
For about the first month or so of a project, a vendor will analyze the site looking for a short term strategy for optimizing. During this time key components such as server settings, URL structures, and the architecture of information to help increase the initial ranking and increasing traffic to the site.
SEO Long Term:
For roughly three to six months or so after SEO Short Term, the vendor will develop and implement a long term strategy. If the vendor develops a well thought out strategy then optimization will require minimal maitenance after the optimization project concludes. This time period can be lengthened or shortened depending on the site; if the site needs to be completely redesigned then it will take six months or more. Once a site has been optimized, results should be seen between two weeks and two months.
PPC:
For a PPC campaign, as soon as money starts being spent results will come shortly after. Between two weeks and a month after the PPC campaign goes live the vendor should have a sound strategy developed or even implemented. For any PPC campaign the amount of money spent is going to directly effect the results seen.
Category: Search Engine Marketing and Optimization
posted by Symetri at 3/01/2006 01:41:00 PM 
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