Thursday, January 18, 2007
SEO Big 3 - 2006 in Review
Symetri is here to report. Yahoo, MSN, and Google: Some interesting rumblings turned up in 2006. Quick review time.
Yahoo Sinks
That's sinks.
This year, Yahoo trended downward. Their ads were dropped by ESPN and, in general, are in a freefall. People, especially search engine professionals, are still skeptical of a paid directory listing. Not much new here, but a great article by WIRED, and Yahoo's response.
MSN or Live?
Type "MSN Live" into Google, and - due to subdomains - every result on the first SERP is owned by Microsoft. Confusing? You bet. We've got Windows Live!, Expo, Live Search, Messenger, Mail, Shopping, Ideas, Video, Spaces. And if you'd like to be a part of shopping, you actually have to upload through Expo and...I'm out of breath. Windows Live got a bit of a viral jump with Ms. Dewey. Problem was, many people ate up the viral part of it, barely noticed the Live bug in the lower left, and forgot about it. When the eventual, obligatory trip to Live Search came up, there was no correlation to that hip, wise Ms. Dewey.
Basically, Expo is like Google Base without the feed, Spaces like mySpace, Video like...you get the picture. While not quite mature enough to make an educated judgment against its doppleganger, I'd have to say that Windows Live needs to focus a little more and stop throwing a handful of tacks against the cork board so they can clap when something sticks.
As goes Google...
...so goes the web. Right now, Google is king. Their sitemap protocol was adopted by both Yahoo and MSN (although MSN's still fiddling with the implementation, kudos to Yahoo for jumping on this one). Oh, and did I mention they bought youTube? Yes, they keep rolling out products, but they're useful (even if undiscovered, like Trends).
Review of the year in SEO:
Google: UP
Yahoo: DOWN
MSN: ...eh, we'll see.
It's good to be king. And Symetri will keep you in the royal loop.
Category: Search Engine Marketing and Optimization
Yahoo Sinks
That's sinks.
This year, Yahoo trended downward. Their ads were dropped by ESPN and, in general, are in a freefall. People, especially search engine professionals, are still skeptical of a paid directory listing. Not much new here, but a great article by WIRED, and Yahoo's response.
MSN or Live?
Type "MSN Live" into Google, and - due to subdomains - every result on the first SERP is owned by Microsoft. Confusing? You bet. We've got Windows Live!, Expo, Live Search, Messenger, Mail, Shopping, Ideas, Video, Spaces. And if you'd like to be a part of shopping, you actually have to upload through Expo and...I'm out of breath. Windows Live got a bit of a viral jump with Ms. Dewey. Problem was, many people ate up the viral part of it, barely noticed the Live bug in the lower left, and forgot about it. When the eventual, obligatory trip to Live Search came up, there was no correlation to that hip, wise Ms. Dewey.
Basically, Expo is like Google Base without the feed, Spaces like mySpace, Video like...you get the picture. While not quite mature enough to make an educated judgment against its doppleganger, I'd have to say that Windows Live needs to focus a little more and stop throwing a handful of tacks against the cork board so they can clap when something sticks.
As goes Google...
...so goes the web. Right now, Google is king. Their sitemap protocol was adopted by both Yahoo and MSN (although MSN's still fiddling with the implementation, kudos to Yahoo for jumping on this one). Oh, and did I mention they bought youTube? Yes, they keep rolling out products, but they're useful (even if undiscovered, like Trends).
Review of the year in SEO:
Google: UP
Yahoo: DOWN
MSN: ...eh, we'll see.
It's good to be king. And Symetri will keep you in the royal loop.
Category: Search Engine Marketing and Optimization
posted by Symetri at 1/18/2007 05:03:00 PM 
Subscribe
