Symetri Blog

After almost a year of awaiting regulatory approval, Google has announced in their blog that the acquisition of Double Click is complete and official:

I'm pleased to share the news that we completed our acquisition of DoubleClick today. Although it's been nearly a year since we announced our intention to acquire DoubleClick last April, we are no less excited today about the benefits that the combination of our two companies will bring to the online advertising market.
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As the combination of Google and DoubleClick delivers better, more relevant display ads, we're also looking forward to delivering an improved online experience to users. Because user trust is paramount to the success of our business, users will continue to benefit from our commitment to protecting user privacy following this acquisition. And our scale and infrastructure mean that users will also be spending less time waiting for web pages to load. Ultimately, we believe that by combining our advertising network with DoubleClick's display ad serving products, and by investing resources in the display ad business, we will be able to help publishers and advertisers generate more revenue.

Also pending in court is Google's attempts to acquire the entire internet, planet Earth, and our arm of the Milky Way Galaxy, all in separate proceedings.

Labels: google, world domination