Thursday, March 08, 2007
Y2K7's Y2K: DST 3/11, OMG!
It's coming; are you ready?
Thanks to the ingenuity of the United States Congress, March 11, 2007 (yes, that's three days away) is our new Daylight Savings Time start date for the year. What's the issue? Any computer system dealing with time and scheduling will be affected by this. While you personally may end up late for a meeting, you're not conducting thousands of take-offs and landings from an antiquated computer system at your local airport.
Some people are mumbling Y2K under their breath. They're mumbling because Y2K turned out to be such a bust. People were stocking doomsday supplies and building bunkers. And nothing happened.
But the lack of audible, street-corner, sandwich board rhetoric has had the reverse effect. In seven years, the necessary volume of what we pay attention to has gone way up. Media has multiplied and things that don't matter are being blasted from every available megaphone (see Anna Nicole Smith, Britney Spears, etc.). So when the meek, tenderfoot voice comes up to us, tugs at our shirtsleeve, and says "Um, you might want to download this patch," our unnecessary Microsoft-Necessary-addled eyes, our ears ringing with mp3's, mp3 lawsuits, and other ringtones go blind, go deaf.
Clearly and straight: Pay attention, but don't build a bunker. Microsoft Support has your back. But not without problems. That link will address both Windows and Outlook. Here's some love for the salt-of-the-Earth Linux folks.
That should fix it.
And remember: skepticism and planning are key to avoiding little pitfalls like this. And foil hats. You might want to have those ready too.
Category: Search Engine Marketing and Optimization
Thanks to the ingenuity of the United States Congress, March 11, 2007 (yes, that's three days away) is our new Daylight Savings Time start date for the year. What's the issue? Any computer system dealing with time and scheduling will be affected by this. While you personally may end up late for a meeting, you're not conducting thousands of take-offs and landings from an antiquated computer system at your local airport.
Some people are mumbling Y2K under their breath. They're mumbling because Y2K turned out to be such a bust. People were stocking doomsday supplies and building bunkers. And nothing happened.
But the lack of audible, street-corner, sandwich board rhetoric has had the reverse effect. In seven years, the necessary volume of what we pay attention to has gone way up. Media has multiplied and things that don't matter are being blasted from every available megaphone (see Anna Nicole Smith, Britney Spears, etc.). So when the meek, tenderfoot voice comes up to us, tugs at our shirtsleeve, and says "Um, you might want to download this patch," our unnecessary Microsoft-Necessary-addled eyes, our ears ringing with mp3's, mp3 lawsuits, and other ringtones go blind, go deaf.
Clearly and straight: Pay attention, but don't build a bunker. Microsoft Support has your back. But not without problems. That link will address both Windows and Outlook. Here's some love for the salt-of-the-Earth Linux folks.
That should fix it.
And remember: skepticism and planning are key to avoiding little pitfalls like this. And foil hats. You might want to have those ready too.
Category: Search Engine Marketing and Optimization
posted by Symetri at 3/08/2007 01:37:00 PM 
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