Symetri Expands in New Environment
January 18, 2001, High Point, North Carolina - Symetri, the interactive company recently named One of the Best Places to Work in the Triad, has relocated to a new and larger area tripling their workspace. The 4,000 plus square foot office space is open, ultra-contemporary and unusual in its approach to teamwork. The leased space located within the Trone Advertising building on Piedmont Parkway shares a reception lobby with Trone. However, once visitors step through the entrance to Symetri it is apparent that the world of inter-activity is one of cutting edge technology and design.
With vivid colors on the surrounding walls and the sweeping metal and canopied workspaces, the environment is out-of-the-box in more ways than one. The new open layout supports the team structure recently implemented at Symetri. Teams, which have created their own identifying names like "Deep 6," "Nof8," and "Momental," are seated in islands adjoined in a constellation-like arrangement conducive to team-based communication. The highly unusual Herman Miller office furnishings, "instill a sense of pride and accomplishment," says John Peele, firestarter for Symetri. Further, Peele shared, "Not only are our furnishings the most dynamic designs we've ever seen, the environment is demanding a new culture from us. We can instantaneously collaborate without having to schedule a conference room."
Andrew Hinton, electro-poet for Symetri stressed how the new furnishings affect how the staff works, "This isn't furniture -it's architecture for enabling flexibility, scalability, mobility and intense collaboration. More perhaps than just about any other medium in recent memory, the Web demands an enormous amount of cross-disciplinary teamwork and communication. This stuff helps us to stay out of the traditional factory-industrial groove that normal 'cubes' often reinforce."
Ron Jones, Jr., Symetri's crusader-in-chief, gives a broad smile as he thinks about Symetri's future, "By anyone's standards, the new Symetri offices are very cool. But another benefit is how well this stuff can scale; we've almost filled our space now, and may need to expand further. Even more importantly, they lend themselves to being team-centered, and that means we keep being customer-centered, even as we grow."
Symetri, based in High Point, North Carolina, is an Internet communication company which provides interactive technology solutions for its clients. It is one of a handful of companies nationwide which offers combined expertise in both interactive design and cutting-edge technology. Symetri has developed relationships with Thomasville Furniture Industries; Wachovia Bank; Sara Lee's Hanes Hosiery division; and Sealy, Inc. the country's largest and best-known bedding manufacturer.
