Kimberly-Clark Health Care Business Launches Online Draping Guide
ATLANTA (Feb. 22, 2002) – Kimberly Clark Corp's (NYSE: KMB) Health Care business today announced the launch of an online surgical draping guide for clinicians. The new resource teaches clinicians how to utilize Kimberly-Clark surgical drapes while maintaining the drapes' sterility. The draping guide can be found on the Kimberly-Clark Health Care Web site at www.kchealthcare.com.
The online surgical draping guide demonstrates the techniques involved in the application of Kimberly-Clark surgical drapes. This is accomplished through both an instructional video as well as a descriptive list of written instructions. Kimberly-Clark drape users can now easily find instructions to assist in proper drape application. The guide includes three sorting features to help end users find the appropriate draping directions. Sorting methods include: by drape stock number, by drape name/description or by surgical procedure.
"We always want to provide resources that truly are valuable for our customers," said Jeff Schneider, general manager, Kimberly-Clark Health Care's Global Surgical Business. "Providing this educational information online significantly increases our ability to get the word out and provides an exceptionally convenient tool available at their fingertips."
"Customers can now log on to the Web site, and within a matter of clicks be viewing an informative video or list of written instructions on how to use our product. The online surgical draping guide is another example of Kimberly-Clark's dedication to customer satisfaction," said Rob Hoctor, associate marketing director, E-business, Kimberly-Clark Health Care.
The online draping guide was designed by Symetri, a leading developer of strategies, applications and interfaces for e-business companies. Symetri is also the architect of the recently launched Kimberly-Clark Health Care Web site.
Kimberly-Clark Corporation is a leading consumer and medical products company. Its global tissue, personal care and health care brands include Huggies, Pull-Ups, Kotex, Depend, Kleenex, Scott, Kimberly-Clark, Safeskin, Tecnol, Kimwipes and WypAll. Other brands well known outside the U. S. include Andrex, Scottex, Page, Popee and Kimbies. Kimberly-Clark also is a major producer of premium business, correspondence and technical papers. The company has manufacturing operations in 40 countries and sells its products in more than 150 countries.
The Kimberly-Clark Health Care business, headquartered in Roswell, Ga., manufactures and markets surgical drapes, gowns, sterilization wrap and pouches, personal protective apparel and face masks, and patient care products. With the acquisition of Safeskin, Kimberly-Clark added disposable gloves to its product portfolio and now offers head-to--toe protection for health care workers. The company is also a leader in the medical device field with its Ballard Medical lines of closed suction catheters, enteral feeding tubes and a variety of pain management products. For more information, visit the Website at www.kchealthcare.com.
Symetri develops and implements strategies, applications and interfaces for e-business. It offers a unique combination of user-experience design and highly skilled cross-functional teams to provide exceptional services and solutions to its clients.
The company's core disciplines include interaction design, application engineering, strategic consulting and information architecture. Located in High Point, NC and Atlanta, Symetri was founded in April, 1999, and has grown aggressively through high client satisfaction.
Except for the historical information contained herein, the matters discussed in this press release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected. These include the rate at which new business, including the new contracts noted above, can be converted to the company, intense competitive pressures within the industry, the success of the strategic initiatives outlined above and other factors discussed from time to time in the reports filed by the company with the Securities and Exchange Commission. The company assumes no obligation to update information contained in this release.
