Symetri launches Bassett Bedding™ Website
High Point, NC (September 18, 2002) - Symetri, a CRM and systems integration company focused on the furniture industry, announced today the launch of Bassett Bedding's new consumer Web site, http://web.archive.org/web/20030624213804/http://www.bassettbedding.com/ Sealy, Inc., the world's largest mattress manufacturer, manufactures and distributes Bassett mattresses and foundations under license from Bassett Furniture Industries, Inc.
Symetri designed the Web site to give consumers much needed information and direction in bedding options. "It is important to us to provide an easy, accessible location where consumers can find beneficial information giving them the education they want before making a mattress purchase," said Mark Akerman, marketing manager, Bassett Bedding. A dealer locator is included in the site, allowing consumers to search a nationwide network of Bassett Bedding retailers to find those closest to home. "Symetri understood that our mission is to provide quality, comfort and value to our customers and their design conveys that mission quite clearly," noted Akerman.
Consumers can link directly to the Bassett Bedding Web site or access the site from a link at sister company Bassett Furniture's® site, http://web.archive.org/web/20030624213804/http://www.bassettfurniture.com/
Symetri is a CRM and systems integration company focused on the furniture industry that offers a unique combination of user-experience design and highly skilled cross-functional teams to provide exceptional services and solutions to its clients. With its acquisition of Know It® Software in April 2002, Symetri added to its strategic capabilities a complete product suite that enables innovative, centralized information management across the manufacturing enterprise. The product suite is designed to help manufacturing companies manage relationships and transactions with consumers, retailers/dealers, sales reps, suppliers and other trading partners.
The company's core e-business disciplines include strategic consulting, information architecture, interaction visual design and application engineering. With offices in High Point, NC and Atlanta, GA, Symetri was founded in April 1999, and has grown aggressively through exceptional client satisfaction. Symetri has been recognized by a leading business publication for two years running in its "Best Places to Work" competition.
Symetri clients include Sealy, Inc., Alexvale Furniture, Barcalounger, Broyhill Furniture, Hammary, Kimberly-Clark Health Care, Norwalk Furniture, Riverside Furniture, RF Micro Devices, Lee Industries, National Home Furnishings Association, WebRoomz and Wachovia Bank to name a few.
