Serene Sleep Launches Web site to Support new Mattress Enhancer
February 21, 2003 (High Point, NC) - Makers of the Miracle Mattress Enhancer, a new sleep innovation from Vitafoam, announce today the launch of their Web site, www.serene-sleep.com. The site, designed by Symetri, supports the initial national advertising campaign and gives consumers access to product and order information and emerging research on the importance of restful sleep.
Manufactured using advanced materials initially designed for NASA, the Miracle Mattress Enhancer provides the resilient support needed to reduce muscle and joint stress, improve circulation and properly align the body's frame. Excess body heat is dissipated through the material's open-cell design, eliminating the need to cut air channels or vents in the foam that can reduce structural support.
"The Miracle Mattress Enhancer is a multi-use product that will significantly improve the quality of sleep for almost everyone," says Buddy Swicegood, vice president of sales and marketing for Vitafoam. "It can be used to address sleep-related medical problems such as fatigue, bed sores, neck and back pain, leg and joint pain, and insomnia. It can also be used to soften a too-firm mattress or to extend the life of an old one."
The company launched the web site as part of a coordinated marketing program to make consumers aware of Serene Sleep, Swicegood adds. "We believe that today’s consumers want to make intelligent buying decisions, and the web site provides them with the venue to do just that. The web site is informational, as well as an order point."
Vitafoam is the U.S. division of British Vita, the largest producer of urethane foam products in the world. With five locations in the United States, the company produces a wide variety of foam products for furniture, bedding, automotive, packaging, medical and other applications. Vitafoam is well-funded and positioned for strategic growth in the United States. Growth will be in markets that afford the best opportunity for stakeholder value and customer satisfaction. U.S. locations include High Point, N.C.; Greensboro, N.C.; Thomasville, N.C., Tupelo, Miss., and Chatanooga, Tenn.
Symetri is a leading e-business strategy, design and development company that offers a unique combination of user-experience design and highly skilled cross-functional teams to provide exceptional services and solutions to its clients. With its acquisition of Know-It Software in April 2002, Symetri added to its strategic capabilities a complete product suite that enables innovative, centralized management across the manufacturing enterprise. The product suite is designed to help manufacturing companies manage relationships and transactions with consumers, retailers/dealers, sales reps, suppliers and other trading partners.
The company's core e-business disciplines include strategic consulting, information architecture, interaction visual design and application engineering. With offices in High Point, N.C. and Atlanta, Symetri was founded in April 1999, and has grown aggressively through exceptional client satisfaction. Symetri has been recognized by a leading business publication for two years running in its "Best Places to Work" competition and was named one of the 50 fastest growing private companies in the Triad in November 2002.
