Symetri Announces Launch of Redesigned King Hickory Web Site
Visitors invited to "feel the comfort" of product line.
GREENSBORO, N.C., May 9, 2005 – Interactive marketing and technology company Symetri announced the launch of the web site redesign for King Hickory Furniture Company. Visitors to the newly designed site are invited to “feel the comfort” of the company’s fine upholstered furniture produced in Hickory, N.C. since 1958.
“We wanted a quality Web site design that is more fitting with our brand. We needed to make it easy for furniture shoppers to understand who we are and why they should buy our products. We chose Symetri because they were able to showcase our products and organize our catalog” says Leslie Cothren, MIS Manager at King Hickory. “We also wanted our web site to coordinate with our print sales materials so that consumers experience a consistent brand identity. Now King Hickory has the best looking site we’ve ever had.”
“Our challenge with King Hickory was to organize and layout the product catalog. King Hickory offers a wide selection of frames and styles to choose from. Making the shopping experience easy with that many option is always an issue” says Matt Browning, Senior Interactive Designer at Symetri. “We also worked very closely with King Hickory to label product items to avoid any channel conflict”
To view the updated King Hickory site, visit www.kinghickory.com. For more information, visit Symetri at www.symetri.com or call (336) 510-4463.
About Symetri
Symetri is an Internet marketing and technology company offering search engine optimization, search engine friendly Website design & development and Website analytics. We also offer internet technology solutions for sales force automation, service portals, content management and wireless devices.
Symetri, founded in 1999. has offices in Greensboro, NC and Atlanta, GA. Symetri’s clients include Broyhill Furniture Industries, Inc., Kimberly-Clark Healthcare, Sealy, Inc., Shaw Industries, RF Micro Devices, Bassett Bedding and Wachovia.
Contact us today for more information on search engine optimization at 336-285-0940.
