Service can mean different things to different people. What it means to a manufacturer vs a retailer could be the difference between a loyal retail partner and an "as needed" retail partner.
That's why having a strategy for supporting your trading partners is so significant. A properly executed furniture portal addresses many business critical missions, such as:
- Provide retail partners with accurate and reliable purchasing decision information so the retailer can sell more of your product.
- Support the retailer with post sale information to provide to the consumer regarding order status, warranty information, etc.
- Provide the retailer with resources to promote your brand such as downloadable high resolution images and marketing collateral.
- Allow the retailer to preview promotions and events so that they can make the appropriate merchandising and staffing decision to maximize their dollars per square foot.
- Make the portal easy to use. Keep in mind Retail Sales Associates are not necessary computer programmers or tech support reps. So, without usability, there is no service.
Combining all of these attributes into one resource gives the retailer a tool to run their business. The value of the tool establishes the level of loyalty. The more value, the more loyalty, the more profit.
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