Some things never change. Good service promotes customer loyalty. Customer loyalty fuels long term profitability. What has changed are the tools manufacturers use to deliver service and promote loyalty. A properly executed Dealer Support Strategy will be an additional means to promote the brand, service channel partners, and streamline operations with a resulting increase in revenue and profitability.
Like a table with four legs, Symetri supports the Manufacturer - Dealer - Consumer relationship with four integrated online marketing initiatives.
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Search Engine Optimization and Marketing (SEO / SEM) -
Search Engine Optimization strategy for manufactures accomplishes two objectives:
First, SEO is an effective way to promote furniture brands to the estimated 90 million people using the internet to shop for furniture. What makes SEO so effective is that people are most brand impressionable when they are looking for the products you have to offer.
Second, manufacturers can support their retail partners by capturing qualified site traffic and channeling them into foot traffic by way of the dealer locator on their site. Armed with a brand preference, shoppers convert to buyers to the benefit of both the manufacturer and retailer-
Consumer Web Site - Create demand for (and loyalty to), the brand by providing consumers an opportunity to experience and get education on the brand online as well as locate the nearest dealer.
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Dealer Portal -
Service dealers with an easy to use tool that provides the accurate information retail floor people need to convert shoppers to buyers. Making this available online allows the dealer access to critical information anytime, including nights, weekends and holidays.
Sales Force Automation - Good Sales Force Automation tools provide status information, but identifying opportunities for the dealer to turn more inventory adds value to the Manufacturer - Dealer relationship and therefore creates loyalty to the manufacturer.
Integrating the above tools allows manufacturers to convert more of the 90 million people expected to shop for furniture online this year to buyers. Search engine optimization drives consumers to the manufacturer's Web site. The consumer site builds loyalty and drives foot traffic to dealers. The Dealer Portal provides easy and accurate purchasing information to the shopper (as well as post sale service). The Sales Force Automation tool helps to identify trends
Contact us today for more information on search engine optimization at 336-285-0940.
and opportunities so that finite showroom space can be merchandised for maximum revenue.
