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Home > Resources and Tools > Glossary of Terms

Select a letter below for a list of terms beginning with that letter

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Cloaking Showing one thing to a search engine and another to the average person. Generally considered to be search engine spamming.
CMS Content Management System. A CMS has tools that allow one to build and maintain a website using it's online tools. Can be problematic when implimenting SEO processes.
Comment Spam The posting of useless comments on others' blogs for the purpose of dropping a link. This can be done either manually or in an automated fashion.
Comment Tag HTML code designed to allow other designers or viewers to better understand the code of any given web page. Has no SEO value.
Communities Online networks that exist around shared interests or shared content.
Copy The words a person can read on a web page via a web browser.
Content Communities Communities which organise around and share particular kinds of content. Popular content communities exist around photos (Flickr), bookmarked links (del.icio.us), news (Digg) and videos (YouTube).
Copyediting Making edits to existing text or copy.
Copywriting Writing text or copy for advertising or marketing purposes.
CPA Cost Per Action or Cost Per Acquisition
CPC Cost Per Click
CPM Cost Per Thousand
CSS Cascading Style Sheet
CTR Click Through Rate
   

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.