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Glossary of Internet Marketing Terms

Select a letter below for a list of terms beginning with that letter
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
| KEI | |
| Keyword | A word that a person might type into a search engine's search box. |
| Keyword Meta Tag | |
| Keyword Phrase | A few words that might be typed into a search engine's search box. For SEO purposes, you want to use the keyword phrases that best relate to what you offer on your website, in various, strategic places throughout your site. |
| Keyword Research or Keyword Discovery | Using tools to learn which keyword phrases that people type into search engines are the best ones to incorporate into a website. Popular keyword research tools include KeywordDiscovery and Wordtracker. |
| Keyword Spamming | Placing keywords anywhere and everywhere on a page, whether it makes sense (to people) to do so or not. Generally, this will hinder search engine rankings rather than help them. |
If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.



