Glossary of Internet Marketing Terms | Symetri Internet Marketing

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Select a letter below for a list of terms beginning with that letter

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Link Buying	Purchasing a link on another site for the purpose of increasing link popularity.
Link Exchange	Providing a website with a link in exchange for them providing one back to you.
Link Farm	A set of web pages that all link to each other, often in an automated fashion, and usually created to subver the link popularity algorithms of search engines.
Link Juice	The link popularity that passes from any given link to the page it's linking to.
Link Love
Link Popularity	A large part of all major search engine's ranking formula. The search engines believe the more frequently a web page is linked to, the more popular it is, and the more weight they will give it in their relevancy rankings.
Link Text	Also known as "anchor text." It's the words in the clickable part of any link. Link text is important because those words tell your human visitors -- as well as the search engines -- what the page they're about to click to is all about. The search engines will give link text a lot of weight for this very reason.

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.

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