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Glossary of Internet Marketing Terms

Select a letter below for a list of terms beginning with that letter

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Optimization The act of applying specific methods to a site to make it rank well and to provide a rich user experience.
Organic Listing Any listing that shows up in the organic (or natural -- unpaid) results of a search engine. As opposed to the sponsored paid search listings.
Organic Search Marketing Typically this would be the same thing as search engine optimization and/or SEO.
Overture Yahoo Search Marketing's paid search program previous name. Before it was called Overture, it was called "GoTo."

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.