Glossary of Internet Marketing Terms | Symetri Internet Marketing

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Select a letter below for a list of terms beginning with that letter

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Page Ranking	The position a page/URL appears in the search results for a given search query.
Page Title	HTML code that belongs on every web page which best describes the information that will be found on that page. This information should contain the main keyword phrases that best describe the page. Title tag info appears at the top of the web browser, and also as the clickable link to a web page if it appears in the search engine results page for a relevant search query.
Page Rank	Google's internal measurement denoting the number and importance of links pointing to any given URL. Not to be confused with Toolbar PageRank (TBPR) which is an graph showing a number from 0-10 which Google claims represents the popularity of the URL in question.
Paid Inclusion	Paying to have a URL included in a search engine or directory's database. Yahoo is the only major search engine that still offers the opportunity to pay for inclusion. Paid inclusion doesn't guarantee a keyword ranking, just inclusion in the database.

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.

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