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Home > Resources and Tools > Glossary of Terms

Select a letter below for a list of terms beginning with that letter

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Quality Score Ad networks like Google AdSense give a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
Query The words that a person types into a search engine to find what they're looking for.

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.