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Glossary of Internet Marketing Terms

Select a letter below for a list of terms beginning with that letter
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
| Quality Score | Ad networks like Google AdSense give a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). |
| Query | The words that a person types into a search engine to find what they're looking for. |
If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.



