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Rankings	The positions pages appear in the search engine results pages for any given search query.
Reciprocal Linking	Providing a website with a link in exchange for them providing one back to you.
Referrer	The previous web page in which a person clicked on a link to find the current web page. This could be a search engine results page link, or any link on any other website.
ROI	The amount of revenue made after subtracting the initial investment. Basically, the profits.

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.

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• Glossary of Internet Marketing Terms