Glossary of Internet Marketing Terms | Symetri Internet Marketing

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Select a letter below for a list of terms beginning with that letter

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

SE	Short for Search Engine
Search Engine Marketing	A method of marketing a website so that it gains more targeted traffic and conversions from search engines. Sometimes referred to SEM for short
Search Engine Optimization	An Internet Marketing practice that optimizes a website so it attains high rankings with search engines and provides a rich user experience.
Search Engine Results Page (SERP)	The page that shows up after typing a keyword or phrase into a search engine and clicking "Search."
Search Engine Spam	Creating pages designed to trick the search engines into believing they are relevant for a particular keyword query.
Search Query	The keyword or phrases typed into a search engine in hopes of finding relevant websites.
SEM	Search Engine Marketing
SEO	Search Engine Optimization
Site Audit or Clinic	Reviewing a website to see how it needs to be fixed to be the best it can be for the search engines and its users.
Site Map	or SiteMap. A clickable table of contents/index list all the pages (or all the main categories of pages) of a website.
Spam
Spammer	One who attempts to trick a search engine into ranking a web page in a position it wouldn't otherwise rank in.
Splash Page	A introductory page of a website, usually all graphical and sometimes all Flash, which generally doesn't provide any information, but requests visitors click through to the next page to view the information they're looking for.

If you would like to suggest a new glossary term or an update to one listed please email Ron Jones with your suggestion.

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