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SYMETRI'S NEWSLETTER:
Keyword Research

Keyword Research is foundational to any marketing channel you decide to use. Gathering keyword data helps you to understand more about your audience, their expectation and intent. This knowledge can be very useful as you plan your marketing campaigns or outline the content you will have on your website.

Keyword Intelligence BookBecause this topic is so important our own Ron Jones has literally written a book on the topic called Keyword Intelligence. It is an essential resource that drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Ron imparts his wisdom and experience for determining which keywords will work best for your marketing campaign.

Symetri has been practicing this skill for years and has developed a proprietary scoring system that we use for all client engagements. Symetri will deliver a detailed report with all data that has been collected with recommendations on those keywords that will be high performers.


Keyword Research Brief
We will also provide an executive summary or "keyword research brief" that can be used to share key findings with top level management and other key stakeholders who need this information. With this document copywriters and other content developers can see which keywords they can use and embed in press releases, website content, print and other marketing channels.

The valuable insights that come from a well researched keyword research study will also aid in the development of your marketing strategy and ensure that you identify the "right" keywords that will compliment your brand positioning and drive the right traffic to your website.

Let Symetri help you get started with a keyword research study today!