Most mobile phones are equipped with GPS capability, providing opportunities for mobile marketing in local search applications. The convergence of search and Web browsing technologies on mobile phones is driving evolutions in mobile marketing toward opportunities in paid search and registration-based directories.
The design principles for mobile Web sites are much different than those intended for laptop and desktop computers. Mobile Web sites are generally text-based versions of full Web sites designed to fit the space and size restrictions of compact mobile phone browser windows. Local search results can link to mobile Web sites to provide immediate, on-the-go information and content to your prospects and customers.
Text messaging works much like e-mail marketing and can be used for loyalty programs, engagement and customer retention purposes as part of a integrated Internet marketing campaign. As with e-mail marketing, we use a double opt-in process to obtain permission from your customers to market to them via text messaging. |
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