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There are a lot of advanced analytics solutions allow you to track conversions, goals, revenue, expenses, etc. These solutions are not for the faint of heart; they are designed to provide detailed metrics to make decisions on the best way to make improvements. For space reasons I will cover only two : Google Analytics (formally Urchin) and Omniture.

Google Analytics is the most robust solution out there for its price, which is FREE. It has the ability to track campaign conversions, goals, visitor performance, basic ad a/b testing, and content performance. It is a tag based solution that boasts all the features that basic providers have as well as other features such as a site overlay and flexible dashboards.

If you spend a lot of money on online advertisements and are in a competitive industry, SiteCatalyst may be the solution for you. SiteCatalyst is a great solution if you are looking for more flexibility need go beyond what Google Analytics can provide, but with a price. SiteCatalyst starts around $1500 - $2000 but the data it provides can be easily justified if you need the most robust and flexibility.

The One of the great features that it provides is comparison, which allows you to compare different campaigns and groups to see how they are doing so against each other, so that campaigns can be optimized.

There are a lot of other solutions out there, and they also vary in price. Other solutions that are worth considering are HBX, WebTrends and Lyris (formerly ClickTracks).  So take a close look at what your needs are and find a tool that is good match. Let me reemphasize the importance of first establishing goals and then using these tools to help measure against those goals. A good analytics strategy is very well worth it.

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• Glossary of Internet Marketing Terms