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These basic web analytics tools are ideal for personal or small sites. There are many that our out there but I will quickly review 3 popular ones: Webalizer, StatCounter and Mint.

Webalizer is a good free solution for anyone who wants to control the data and keep it on their end. However, Webalizer is rather data intensive and displays some graphs but is mainly tables of data. It provides basic stats such as the number of visitors, referral, search term, entry and exit pages, hourly traffic, and basic geographic information. A good basic solution that is free.

StatCounter has similar stats, but provides more detailed information such as visitor paths, returning visitors, browser data, operating system, and IP.  StatCounter is a hosted solution which means you have to paste a line of code into each page of your site you wish to track. StatCounter does have more graphs than Webalizer and allows you to export your data into an Excel file.

Mint, like Webalizer, needs to be installed locally and only works with Linux servers. It is a little more robust than Webalizer and is a little easier to use. A unique feature of Mint is "peppers", which allow you to plug-in features that other developers have created like conversion funnels. It also allows you to view your stats through RSS instead of logging into Mint each time. The downside of Mint is the $30 one-time fee it costs to use. Overall, Mint is great balance of general yet detailed statistics.

Resources and Tools

• Internet Marketing Articles
• Internet Marketing Links
• Glossary of Internet Marketing Terms