Search Engine Optimization

Did you know that only 14% of Web sites on the Internet are optimized to be "Search Engine Friendly. " That means that many good Web sites have no visibility with the Search Engines. If 85% of shoppers use Search engines to find what they are looking for online then Optimizing your Web site is a viable means of advertising.  

Symetri has the ability to help companies optimize their Web site so that their products and services will appear within the "Natural" or "Organic" listings. This is different from Paid Search or Sponsored Advertising in that your Web site builds rank over time and increases naturally or organically to eventually appear on the first page of a search term query.
Symetri tunes and builds and grows visibility.

The Symetri SEO Process

In order to build a solid foundation for getting high rankings with major search engines there are 3 main areas of concentration:

  • Optimizing your Web site to make it “search engine friendly”
  • Optimizing your Web site around key search terms
  • Placing links from other content relevant sites to link to your Web site

The steps involved in building an effective Web site optimization program around relevant search terms starts with an in depth analysis of search terms. This first step is the most important and paves the way for developing strategies for organic SEO and PPC campaigns. Below is our step-by-step approach.

Step 1: Search Term (Keyword Research)
The search term analysis explores all search terms that might be used in your SEO or PPC campaigns. For each search term we look at monthly search volume, current rank, top bid and bid competitiveness. We then work with you to rate each search term according to its relevance to your business. Symetri has developed a proprietary scoring system that is applied to each search term once all variables have been defined. This will identify the most relevant search terms that are needed for an effective campaign. Additionally these search terms may also be used in other marketing and branding efforts including positioning statements, copy writing, press releases, etc.

Step 2: Benchmarking
Armed with the most relevant search terms Symetri will perform several benchmarking measurements of current rankings, competitive analysis, search term density, link analysis, Web site traffic and other measurements so we can effectively report to you our progress.

Step 3: Web Site Optimization
At this point we do an analysis of your Web site’s “search engine friendliness”.  If a Web site has been designed without SEO in mind, it may need to be modified so that search engines will find and index the relevant information needed to rank your Web pages higher. We can then make the modifications or we can communicate these modifications to an internal or external developer.

Step 4: Search Term Optimization
Together we will determine the right distribution of search terms across your Web site. Symetri will then use these search terms to optimize each page according to establish SEO best practices. If you prefer these optimization recommendations can be communicated to an internal or external developer.

Step 5: XML Sitemap – Link to Search Engines
Symetri will develop an XML sitemap and submit to search engines upon completion of the above steps. We will continue to submit your site to search engines as we analyze results, modify and update your Web site. The helps the search engines to better understand your site, frequency of updates and helps to insure accuracy of the indexing process.

Step 6: Link Popularity Campaign
Link Popularity is becoming a very important part of how search engines rank Web sites. Link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the search engine's view, your site is considered important as well.

Step 7: Analytics and Reporting
No SEO program would be effective without proper analysis and reporting. Armed with our benchmarking measurements we, on a regular basis (usually monthly), will analyze the current standings of the campaign. We will then prepare and deliver customized reports that will quickly and easily help you visualize the results of our efforts and any recommendations for fine-tuning the campaign for more effective results.

Step’s 3 through 7 are then repeated as part of the ongoing optimization process.