Every major crawler-based search engine uses link analysis as part of their ranking algorithms. This is done because it's very difficult for webmasters to "fake" good links, in the way they might try to spam search engines by manipulating the words on their web pages. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.
By building links, you can help improve how well your pages do in link analysis systems. The key is understanding that link analysis is not about "popularity." In other words, it's not an issue of getting lots of links from anywhere. Instead, you want links from good web pages that are related to the topics you want to be found for.
Symetri researches each site so that we can identify the individual page where we would like the link, write the text for the link as we would like it and as fits within the context of the target site, and then issue a well written professional plea for a link. On occasion there will be two or more requests needed before there is a reply from the site. The process can clearly take a lot of time and effort, and is best accomplished by personnel who know the web and how to design web sites.
In addition, Symetri will identify and suggest key links that may require a one-time or ongoing fee to maintain. In doing so, symetri will analyze the estimated benefit against the cost and recommend those relationships that will produce the best results for a fixed budget. For example, paying the one-time fee to add a listing to the Yahoo directory provides a far-reaching overall link analysis benefit to a Website for a relatively small cost. Symetri will investigate and suggest these types of paid link opportunities where it makes sense and the overall budget allows.
Contact us today for more information on search engine optimization at 336-285-0940.
