The success of your company's web site is tied to how well it reaches and serves its target audience. An intimate understanding of internet user expectations, habits and compulsions provide the solid foundation of our Internet marketing approach. Symetri provides web site usability testing and user-experience analysis to measure and evaluate end-user interaction with your company's web site. Our services increase the value of your customers online experience and improve the conversion rate of prospective clients to customers.
Whether online or offline, customers now have unparalleled power to research and transact with companies exactly when, where, and how they choose. Companies recognize that the success of their business is based around how well they serve their customers. A web site's usability and the end user's experience with your web site has a great deal to say about your businesses bottom line. Improved end user experience means more customers.
When presenting your product, service or brand online, it is critical to employ direct user feedback throughout the development cycle in order to create a site that will effectively meet your target market's needs and help online visitors achieve their goals.
A web site's interactions with a user are unique - yet very measurable. A web site is more than just an electronic brochure, it has its own system of delivery, its own user expectations and its own ability to engage and interact with visitors.
At Symetri, we custom develop usability test criteria based on our client's goals. Our results provide a "real world" valuation of your web site. By analyzing a variety of factors and those specific to your market, we report on:
- general design effectiveness
- functionality and ease-of-use factors
- user interface evaluation
- layout and screen design effectiveness
- task achievement and process ability
- information architecture
- shopping cart functionality and abandonment factors
- quality assurance and user testing
- brand perception
- accessibility factors
- language criteria
Symetri's usability process will improve your web site's conversion rating. Encouraging targeted web site traffic is the first step toward increased profit from your web site. But converting web visitors into customers is the most critical function of your web site.
We employ market accepted usability standards to analyze your web site and determine areas in which a more "user-friendly" environment can be created. We custom tailor each analysis to meet our clients marketing goals. We offer flexible testing environments, including:
- heuristic evaluation
- scenario based testing
- focus group analysis
- design, information architecture and presentation assessments
- online surveys
- expert training
Contact us today for more information on search engine optimization at 336-285-0940.
