Case Study:
Kimberly-Clark Website Design & Development
Client Name:
Kimberly-Clark Corporation
Benefit:
Maximized value of Website online catalog and internet sales for Kimberly-Clark Health Care.
Quote:
"Symetri's belief that effective user-centered design improves profitability was a deciding factor for us as we evaluated potential interactive partners." - Ladd Nichols, Kimberly-Clark Health Care
Story:
Symetri was chosen by Kimberly-Clark's Health Care business to redesign its Internet site and incorporate state-of-the-art e-business solutions that will enhance the company's support of its global customers and distributors. Citing Symetri's unique approach, company culture, and commitment to customer-centered design, Kimberly-Clark selected Symetri after an exhaustive nationwide search of e-business design and development firms.
Symetri's team worked side-by-side with SAP and Kimberly-Clark's IT department to develop and design, and integrate a public web presence and e-business extranet that would meet the rigorous, daily needs of Kimberly-Clark Health Care's customers.
Symetri also provided strategic consulting for competitive analysis and internet marketing planning, as well as becoming closely involved in shaping the evolution of the client's focus on e-business.
According to Ladd Nichols, director of strategic information systems for Kimberly-Clark Health Care business, "This initiative supports our efforts to address the pressing need for healthcare to be e-ready. We are taking a very aggressive approach with our e-business strategy. Symetri was chosen not only because of its expertise in website development but also because the company has an approach to interactivity that offered a customized solution to our unique business situation. Symetri's belief that effective user-centered design improves profitability was a deciding factor for us as we evaluated potential interactive partners."
In order to insure the work was "user-centered," Symetri conducted interviews with the client's customers and employees around the country, in the context of their work environments, to gain the intuitive, qualitative knowledge necessary to be a true resource for this wide-ranging, long-term intitiative. Our cross-functional team, as a unit, evaluated the research, presented analysis and recommendations, and then developed an architecture of the user experience, insuring that the priorities of the site would reflect the priorities of its intended user-base.
You can visit the site at www.kchealthcare.com
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