Case Study:
Sales Force Automation - Online Tool
Client Name:
Lee Industries, Inc.
Benefit:
A simple to use, easy to access, accurate sales data and reporting tool sales representatives use to support their retail customers.
Story:
Lee Industries wanted an efficient and accurate way to support their sales force with sales data and analysis. The old system for supplying this information to their sales representatives was expensive and inaccurate. Symetri designed a password protected website that was updated from their internal database. The username defined access to the information and was engineered to be flexible enough so that reps could see only their own information but territory managers could see their reps information. Also, Lee Industries management had access privileges to see individual territories or all territories.
Making this information available online is convenient and accessible for the sales force to support their distribution channel. The automated updating of the site keeps the information current without devoting man hours to support the system. The password administration feature easily ties reps to data and has built in flexibility in case accounts or reps changes territories.
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