Case Study:
Sealy Website and Catalog
Client Name:
Sealy Corporation
Benefit:
Sealy's site generates more business, with great content and an effective brand experience.
Story:
Symetri and Sealy first began working together in the spring of 2000, when Sealy named Symetri interactive agency of record for e-business. Symetri was chosen because of our unique ability to enable enterprises to mold technology, user research, and innovative thinking into solid business solutions.
Our cross-functional team, as a unit, evaluated the research, presented analysis and recommendations, and then developed an architecture of the user experience, insuring that the priorities of the site would reflect the priorities of its intended user-base.
Using an XML-based, proprietary database model and application framework, the team provided Sealy with flexible, scalable applications for managing their catalog and site content.
Ron Jones, Sr., Chairman and CEO of Sealy, Inc., conveyed the importance of providing consumers with quality assistance: "Given that our Web site is where they often turn for information about the company and our products, we wanted to assure their experience on the site measured up to their experience with our mattresses - top of the line."
You can imagine how gratified we were to hear that Sealy had received, within weeks of their launch, emailed comments from customers like this: "You have one of the best, if not the best, and most helpful product information Web site I have ever visited. That in itself has convinced me to focus only on Sealy products. Great work on your part."
Success comes in many forms.
You can visit the site at www.sealy.com
Contact us today for more information on search engine optimization at 336-285-0940.
